MMC - Mediterranean Management Centre

Training Programmes

Navigating our company: Mission, Vision and Values

Code:	D14MISSION
Type:	MMC Workshop
Category:	Strategy

Mission, vision and values statements are very powerful tools (provided they are used correctly). They are inspiring words developed by leaders to clearly and concisely convey the purpose, direction and driving forces of their organization. Clear and meaningful statements communicate the company’s or organisation’s intentions and serve as a motivation tool to inspire your team and to align it with the objectives of the organization.The more clearly high-level goals are articulated from the start, the less time and resources the management will spend on trying to fix poor communication, alignment, employee engagement and unwanted cultural behaviors later. Strategic goals and tactical plans will be more aligned, streamlined and easier to communicate to your stakeholders. Many companies and organisations however do not even have mission, vision and values and if they do these are not clear and concise or they do not reflect the route the organization wants to take. This workshop focuses on the installation of a methodology for the development of mission, vision and values.
Hours:	14
Duration:	14
Location:	EDITC & MMC Conference Center, Ίμβρου 16, 1055 Λευκωσία
Speaker:	Marina Giareni

Topics
Mission
Vision
Values

Who Should Attend
Managing directors, general managers, marketing managers and senior executives from the marketing team will benefit from this workshop

Purpose

Mission, vision and values statements are very powerful tools (provided they are used correctly). They are inspiring words developed by leaders to clearly and concisely convey the purpose, direction and driving forces of their organization. Clear and meaningful statements communicate the company’s or organisation’s intentions and serve as a motivation tool to inspire your team and to align it with the objectives of the organization. The more clearly high-level goals are articulated from the start, the less time and resources the management will spend on trying to fix poor communication, alignment, employee engagement and unwanted cultural behaviors later. Strategic goals and tactical plans will be more aligned, streamlined and easier to communicate to your stakeholders.
Many companies and organisations however do not even have mission, vision and values and if they do these are not clear and concise or they do not reflect the route the organization wants to take. This workshop focuses on the installation of a methodology for the development of mission, vision and values.

Objectives

After the completion of the workshop participants will be able to:

Realise the importance of mission, vision and values
Use a systematic methodology for the installation of mission, vision and values in the organization (three steps in navigation)
Define the company’s vision through analyzing the past and defining the optimal development direction
Identify and define company values
Compose mission and brand narratives

Prerequisites
None

Methodology

Μέθοδος Κατάρτισης:

Κατά πρόσωπο εκπαίδευση

Τεχνικές Κατάρτισης:
Προτείνεται η χρήση μοντέρνων τεχνικών εκπαίδευσης για την αφομοίωση της ύλης, με τις οποίες οι εκπαιδευόμενοι θα κάνουν πρακτική εφαρμογή στα θέματα που διδάσκονται.
Συγκεκριμένα προτείνεται να χρησιμοποιηθούν:

διάλεξη/εισήγηση
συζήτηση
εργασία σε ομάδες
μελέτη περίπτωσης
προβολή βίντεο και συζήτηση

TimeTable

NAVIGATING OUR COMPANY IN THE SEA OF UNCERTAINTY

Navigation - Past and present
The company’s responsibility to self-navigate
The three steps in navigation

THREE STEPS IN NAVIGATION

1st Step in navigation- Assess current position

Company’s questionnaire and analysis
Company’s 'Stakeholders map'
Identifying the attributes of a 'Great company'
Strength & weaknesses

• 2nd Step in navigation- Assess changes in the environment

Analyzing opportunities & threats

• 3rd Step in navigation- Operating the compass

Introduction to the BEST CASE SCENARIO | VISION

THE AUTHENTIC VISION FOR THE LEADING TEAM AND THE COMPANY

Analyzing past direction
Defining core abilities of the company and the leading team
Defining the basic drivers of the leading team
Defining the company’s optimal development direction - its "Greatness" direction!
Defining the company’s future direction
Identifying what the company needs to develop now
Defining the strategic drivers of the company and the leading team
Defining the company's vision
A clear, detailed and operational vision for the next 3 to 5 years

PRINCIPLES AND VALUES

Introduction
Identifying the company’s DNA values and core principles
Concluding into joint importance.
Identifying company value
Defining the values, what they mean, the philosophy they instill and the behaviors that result
Exploring how the values are manifested in the company and the leading team both positively and negatively

BRAND NARRATIVE

Mission and brand narratives

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